Graduates have a diploma in Marketing. Its title is Marketing Profession Staff.
Education Type
Tam zamanlı
Registration Acceptance Conditions
Those who have successfully completed their secondary education are eligible.
Recognition of Prior Learning
The process of recognition of prior education by Turkish higher education institutions is still in its incipient stage. Likewise, the recognition of prior education has neither been started nor implemented by all departments at Tekirdag Namik Kemal University. However, a proficiency exam is held at the beginning of each academic year regarding the compulsory Foreign Language Course which is to be offered in the curriculum of all departments. The students who have embarked on a self-learning period or acquired necessary skills in the course are eligible to enter this exam. Those who have successfully passed the exam are eligible not to take the course.
Degree Requirements and Rules
The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 120. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.
Program Profile
To train Marketing Professional Personnel who can perform marketing activities in accordance with market and competition conditions.
Occupational Profiles of Graduates
All businesses and organizations in the Private and Public sectors.
Access To Upper Degree
Those who have successfully completed the Marketing Associate Degree program can transfer to the undergraduate programs if they are successful in the Vertical Transfer Exam conducted by ÖSYM.
Exams, Assessment and Grading
Students will take a minimum of one midterm examination. In addition to midterms, they will be assigned projects and homeworks whose deadlines will be specified at the beginning of the semester. At the end of each semester, the students are required to take a final examination. The course content, the requirements (midterm, project, assignment and final examination) and their contribution to the final grade is specified on the website. Student regulations and the final examination dates are determined by the university and final examinations take place as announced. The students are graded according to their midterm, project, assignment and final examination results.
The passing grade at Namık Kemal University is 60 out of 100. Exams are evaluated on a scale of 100. The final grade of a course is the sum total of %30 of the midterm grade and %70 of the final or the retake examination grades. However, the calculation of the final grade of a course can be determined and announced at the beginning of the semester by the Faculty/College Council as the sum total of ranging between %30 – %50 of the midterm examination and %50 – %70 of the final examination as long as the addition equals to a scale of 100. As a result of the calculation, if the value after the decimal is less than five, the grade is finalized by lowering it to the decimal value; if more than five, upgrading it to the next decimal value.
The regulations can be found on http://oidb.nku.edu.tr/YönetmelikveYönergeler./0/s/20067/27028.
Final and retake grades are submitted to the Student Affairs along with the evaluation criteria. The grades are announced on the student information system.
Grades
The grading system to evaluate the student performance is signified by the values in the chart below. For each course students are graded by letters. Letter grades, coefficients and ratios are as follows:
Grade
Letter Grade
Coefficient
Status
90-100
AA
4.00
Pass
80-89
BA
3.50
Pass
70-79
BB
3.00
Pass
65-69
CB
2.50
Pass
60-64
CC
2.00
Pass
50-59
DD
1.50
Fail
30-49
FD
1.00
Fail
0-29
FF
0.00
Fail
Students with a Cumulative Grade Points Average (Cum.GPA) of CB (2,50) and above are considered successful with a DD grade, and the grade is recorded as DB with a coefficient of 1,50. Students are required to retake the courses from which they received DD, FD or FF during the first oncoming semester in which these courses are offered.
Successful Students
Students who complete their associate or undergraduate degree with a grade point average of 3.00 – 3.49 graduate as honor students; 3.50 and above as high honor students.
Graduation Requirements
Teaching Methods
Teaching methods are determined so as to improve skills, such as teaching-learning strategies, self-discipline, life-long learning, observation, sharing knowledge, presentation, critical thinking, teamwork, effective use of informatics.
Moreover, the choice of teaching methods pays heed to supporting students with different skills. The teaching methods used in the program are listed below*:
TEACHING METHODS*
LEARNING ACTIVITIES
MEANS
Course
Listening and interpretation
Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Discussion Course
Listening and interpretation, observation/situation handling, critical thinking, question development
Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Special Support / Structural Examples
Special skills planned beforehand
Playing a Role / Drama
Special skills planned beforehand
Standard classroom technologies, special equipment
Problem Solving
Special skills planned beforehand
Case Study
Special skills planned beforehand
Brainstorming
Listening and interpretation, observation/situation handling, critical thinking, question development, team work
Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Small Group Discussion
Listening and interpretation, observation/situation handling, critical thinking, question development
Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Presentation
Listening and interpretation, observation/situation handling
Real or virtual environment suitable for observation
Simulation
Listening and interpretation, observation/situation handling, informatics skills
Real or virtual environment suitable for observation
Seminar
Research – lifelong learning, writing, reading, informatics, listening and interpretation, management skills
Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Group Study
Research – lifelong learning, writing, reading, informatics, critical thinking, question development, management skills, team work
Field / Land Study
Observation / situation handling, research – lifelong learning, writing, reading
Laboratory
Observation/situation handling, informatics, management skills, team work
Special equipment
Homework
Research – lifelong learning, writing, reading, Informatics
Internet database, library database, e-mail
Oral Exam
Survey and Questionnaire Study
Research – lifelong learning, writing, reading
Panel
Listening and interpretation, observation/situation handling
Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Guest Speaker
Listening and interpretation, observation/situation handling
Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Student Club Activity / Projects
Observation/situation handling, critical thinking, question development, team work, research – lifelong learning, writing, reading, management skills, special skills planned beforehand
*One or more of the listed methods can be used depending on the specificity of the course.
Program Outcomes
1-Comprehension of local, national, international, and global dimensions of marketing program 2-Using contemporary methods and business technology, especially analytical thinking and information technology. 3-To gain entrepreneurial, lifelong learning behavior which is open to innovation and change 4-To have the necessary communication skills for self-expression and representing the institution 5-Comprehension of legal, social and moral responsibility of business life and perception of social transformation 6-Marketing the marketing skills and knowledge and to apply them at least in one of the fields of production, finance, human resources and accounting. 7-To have quality awareness, do the work in high quality and to conclude the process. 8-To understand, describe and use basic concepts of marketing. 9-Market segmentation, choosing target marketing and positioning, planning, organization, application, coordination and comprehension, describing and application of controlling functions 10-Comprehension of strategic, tactical and operational dimensions of marketing program 11-To understand establishing of market and marketing environment, analyzing and designing at the organizational level. 12-To work with teams within the discipline and among the disciplines
Curriculum
Marketing
1st Class
2024-2025 Fall Semester
Course Code
Course Name
Browse
T
A
ECTS
İŞY005
Business Management
3
0
3
MTE006
Calculus
3
0
3
PZP102
Economics
3
0
3
YDİ101
Foreign Language I (English)
2
0
2
PZİ004
Marketing Principles
3
0
5
ATİ101
Principles of Atatürk and History of Turkish Revolution I
2
0
2
TDİ101
Turkish Language I
2
0
2
Elective
PAZARLAMA 1.SINIF GÜZ DÖNEMİ()
20
GSG104
Bilgi ve İletişim Teknikleri
1
2
4
YBS101
Life Competences and Social Activities
2
0
2
PZP103
Marketing Legislation
2
0
4
Total ECTS:
40
2024-2025 Spring Semester
Course Code
Course Name
Browse
T
A
ECTS
PZP209
Consumer Behavior
3
0
5
PZP209
Consumer Behavior
3
0
5
YDİ102
Foreign Language II (English)
2
0
2
PZP201
Marketing Management
3
0
4
ATİ102
Principles of Atatürk and History of Turkish Revolution II
2
0
2
PRZ207
Retail Management and Logistics
3
0
4
PZP205
Sales Management
3
0
4
TDİ102
Turkish Language II
2
0
2
TDİ102
Turkish Language II
2
0
2
Elective
PAZARLAMA 1.SINIF BAHAR DÖNEMİ()
7
BYP207
Customer Relationship Management
2
0
3
İST005
Statistics
2
1
4
Total ECTS:
37
Total ECTS(Year):
77
2nd Class
2024-2025 Fall Semester
Course Code
Course Name
Browse
T
A
ECTS
PZP319
Electronic Marketing
3
0
4
PZP309
Global Marketing
3
0
5
PZP311
Marketing Communications
3
0
4
PZP302
Marketing Research
3
0
5
PZP313
Service Marketing
2
0
2
Elective
PAZARLAMA 2.SINIF GÜZ DÖNEMİ()
7
PZP317
Brand Management
2
0
3
UNİSEC-COMYO 007
Brand Management
2
0
3
ÖMİ125
Professional English I
3
0
4
Elective(Over All University)
You Can Take Courses TOTAL 3 ECTS from Elective(Over All University and From Other Department)
3
UNİSEC-COMYO 010
Arts(Çorlu M.Y.O.-Gel.El.San.)
2
0
3
UNİSEC-SHMYO 001
Basic Disaster Information(Sağlık Hizm. M.Y.O.-İlk ve Acil Yardım)