2017-2018 Katalogu İçin Tıklayınız

2016-2017 Katalogu İçin Tıklayınız

2015-2016 Katalogu İçin Tıklayınız

2014-2015 Katalogu İçin Tıklayınız

2013-2014 Katalogu İçin Tıklayınız

Marketing Course Catalog

1st Class
2017 - 2018 Fall Semester
Course Code Course Name Browse T A ECTS
İŞY109 Business Management I 3 0 3
MTE004 Calculus 2 1 3
PZP102 Economics 3 0 3
YDİ101 Foreign Language I (English) 2 0 2
ATİ101 Principles of Atatürk and History of Turkish Revolution I 2 0 2
PZİ004 Principles of Marketing 3 2 5
TDİ101 Turkish Language I 2 0 2
Elective 10
GNM101 General Accounting I 3 1 4
YBS101 Life Competences and Social Activities 2 0 2
PZP103 Marketing Legistation 2 1 4
Total ECTS: 30
2017 - 2018 Spring Semester
Course Code Course Name Browse T A ECTS
İŞY110 Business Management II 3 0 3
YDİ102 Foreign Language II (English) 2 0 2
ATİ102 Principles of Atatürk and History of Turkish Revolution II 2 0 2
KGS003 Quality Assurance and Standards 2 1 3
PZP203 Sales Management 3 1 4
TDİ102 Turkish Language II 2 0 2
Elective 14
PZP202 Customer Relationship Management 2 0 4
GSS102 Fine Arts II 0 2 2
GNM102 General Accounting II 3 1 4
İST004 Statistics 2 0 4
Total ECTS: 30
2nd Class
2017 - 2018 Fall Semester
Course Code Course Name Browse T A ECTS
PZP304 Export Techniques 2 0 4
PZP301 Global Marketing 3 1 5
PZP303 Marketing Communication Techniques 3 1 4
PZP302 Marketing Research 3 0 5
Elective 12
GSG104 Bilgi ve İletişim Teknikleri 1 2 4
ÖMİ107 Professional English I 2 0 4
PZP305 Trade Mangement 1 1 4
Total ECTS: 30
2017 - 2018 Spring Semester
Course Code Course Name Browse T A ECTS
PZP403 Consumers Behavior 3 0 4
PZP401 Electronic Marketing (E-Marketing) 3 1 4
PZP402 Field Sales Planning 2 2 4
PZP404 Marketing Management 2 1 4
STJONL Summer Training 0 0 2
Elective 12
PZP406 Advertising 3 1 4
ÖMİ108 Professional English II 2 0 4
AYT006 Research Methods and Technics 0 2 4
Toplam AKTS: 30