http://corlumyo-p.web.nku.edu.tr/

Marketing Associate Degree Program

Academic Unit Presenting the ProgramMarketing
Program DirectorAssociate Professor Dr. Şeniz ÖZHAN
Program TypeAssociate Degree Program
Level of Degree EarnedAssociate Degree
Degree EarnedGraduates have a diploma in Marketing. Its title is Marketing Profession Staff.
Education TypeTam zamanlı
Registration Acceptance ConditionsThose who have successfully completed their secondary education are eligible.
Recognition of Prior LearningThe process of recognition of prior education by Turkish higher education institutions is still in its incipient stage. Likewise, the recognition of prior education has neither been started nor implemented by all departments at Tekirdag Namik Kemal University. However, a proficiency exam is held at the beginning of each academic year regarding the compulsory Foreign Language Course which is to be offered in the curriculum of all departments. The students who have embarked on a self-learning period or acquired necessary skills in the course are eligible to enter this exam. Those who have successfully passed the exam are eligible not to take the course.
Degree Requirements and Rules The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 120. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.
Program ProfileTo train Marketing Professional Personnel who can perform marketing activities in accordance with market and competition conditions.
Occupational Profiles of GraduatesAll businesses and organizations in the Private and Public sectors.
Access To Upper DegreeThose who have successfully completed the Marketing Associate Degree program can transfer to the undergraduate programs if they are successful in the Vertical Transfer Exam conducted by ÖSYM.
Exams, Assessment and Grading

Students will take a minimum of one midterm examination. In addition to midterms, they will be assigned projects and homeworks whose deadlines will be specified at the beginning of the semester. At the end of each semester, the students are required to take a final examination. The course content, the requirements (midterm, project, assignment and final examination) and their contribution to the final grade is specified on the website. Student regulations and the final examination dates are determined by the university and final examinations take place as announced. The students are graded according to their midterm, project, assignment and final examination results.

The passing grade at Namık Kemal University is 60 out of 100. Exams are evaluated on a scale of 100. The final grade of a course is the sum total of %30 of the midterm grade and %70 of the final or the retake examination grades. However, the calculation of the final grade of a course can be determined and announced at the beginning of the semester by the Faculty/College Council as the sum total of ranging between %30 – %50 of the midterm examination and %50 – %70 of the final examination as long as the addition equals to a scale of 100. As a result of the calculation, if the value after the decimal is less than five, the grade is finalized by lowering it to the decimal value; if more than five, upgrading it to the next decimal value.

The regulations can be found on http://oidb.nku.edu.tr/YönetmelikveYönergeler./0/s/20067/27028.

Final and retake grades are submitted to the Student Affairs along with the evaluation criteria. The grades are announced on the student information system.

 

 

 Grades

 

The grading system to evaluate the student performance is signified by the values in the chart below. For each course students are graded by letters. Letter grades, coefficients and ratios are as follows:

 

Grade

Letter Grade

Coefficient

Status

90-100

AA

4.00

Pass

80-89

BA

3.50

Pass

70-79

BB

3.00

Pass

65-69

CB

2.50

Pass

60-64

CC

2.00

Pass

50-59

DD

1.50

Fail

30-49

FD

1.00

Fail

0-29

FF

0.00

Fail
 

Students with a Cumulative Grade Points Average (Cum.GPA) of CB (2,50) and above are considered successful with a DD grade, and the grade is recorded as DB with a coefficient of 1,50. Students are required to retake the courses from which they received DD, FD or FF during the first oncoming semester in which these courses are offered.

Successful Students

Students who complete their associate or undergraduate degree with a grade point average of 3.00 – 3.49 graduate as honor students; 3.50 and above as high honor students. 

Graduation RequirementsThe students earn their academic degree on condition of successfully completing the required courses and compulsory internship education as contained in the Department curriculum. Following the registration at the University, the students embark on their first year of study. However, the students may also volunteer to enrol in a one-year Foreign Language Preparatory Course preceding their first year of study at the Department.
Teaching Methods

Teaching methods are determined so as to improve skills, such as teaching-learning strategies, self-discipline, life-long learning, observation, sharing knowledge, presentation, critical thinking, teamwork, effective use of informatics.

Moreover, the choice of teaching methods pays heed to supporting students with different skills. The teaching methods used in the program are listed below*: 

TEACHING METHODS*

LEARNING ACTIVITIES

MEANS

Course

Listening and interpretation

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Discussion Course

Listening and interpretation, observation/situation handling, critical thinking, question development

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Special Support / Structural Examples

Special skills planned beforehand

 

Playing a Role / Drama

Special skills planned beforehand

Standard classroom technologies, special equipment

Problem Solving

Special skills planned beforehand

 

Case Study

Special skills planned beforehand

 

Brainstorming

Listening and interpretation, observation/situation handling, critical thinking, question development, team work

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Small Group Discussion

Listening and interpretation, observation/situation handling, critical thinking, question development

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Presentation

Listening and interpretation, observation/situation handling

Real or virtual environment suitable for observation

Simulation

Listening and interpretation, observation/situation handling, informatics skills

Real or virtual environment suitable for observation

Seminar

Research – lifelong learning, writing, reading, informatics, listening and interpretation, management skills

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Group Study

Research – lifelong learning, writing, reading, informatics, critical thinking, question development, management skills, team work

 

Field / Land Study

Observation / situation handling, research – lifelong learning, writing, reading

 

Laboratory

Observation/situation handling, informatics, management skills, team work

Special equipment

Homework

Research – lifelong learning, writing, reading, Informatics

Internet database, library database, e-mail

Oral Exam

 

 

Survey and Questionnaire Study

Research – lifelong learning, writing, reading

 

Panel

Listening and interpretation, observation/situation handling

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Guest Speaker

Listening and interpretation, observation/situation handling

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Student Club Activity / Projects

Observation/situation handling, critical thinking, question development, team work, research – lifelong learning, writing, reading, management skills, special skills planned beforehand

 

*One or more of the listed methods can be used depending on the specificity of the course. 

Program Outcomes

1-Comprehension of local, national, international, and global dimensions of marketing program
2-Using contemporary methods and business technology, especially analytical thinking and information technology.
3-To gain entrepreneurial, lifelong learning behavior which is open to innovation and change
4-To have the necessary communication skills for self-expression and representing the institution
5-Comprehension of legal, social and moral responsibility of business life and perception of social transformation
6-Marketing the marketing skills and knowledge and to apply them at least in one of the fields of production, finance, human resources and accounting.
7-To have quality awareness, do the work in high quality and to conclude the process.
8-To understand, describe and use basic concepts of marketing.
9-Market segmentation, choosing target marketing and positioning, planning, organization, application, coordination and comprehension, describing and application of controlling functions
10-Comprehension of strategic, tactical and operational dimensions of marketing program
11-To understand establishing of market and marketing environment, analyzing and designing at the organizational level.
12-To work with teams within the discipline and among the disciplines

Curriculum

Marketing
1st Class

2024-2025 Fall Semester
Course Code Course Name Browse T A ECTS
İŞY005 Business Management 3 0 3
MTE006 Calculus 3 0 3
PZP102 Economics 3 0 3
YDİ101 Foreign Language I (English) 2 0 2
PZİ004 Marketing Principles 3 0 5
ATİ101 Principles of Atatürk and History of Turkish Revolution I 2 0 2
TDİ101 Turkish Language I 2 0 2
Elective PAZARLAMA 1.SINIF GÜZ DÖNEMİ() 10
GSG104 Bilgi ve İletişim Teknikleri 1 2 4
GNM101 General Accounting I 3 1 4
YBS101 Life Competences and Social Activities 2 0 2
PZP103 Marketing Legislation 2 0 4
Total ECTS: 30

2024-2025 Spring Semester
Course Code Course Name Browse T A ECTS
PZP209 Consumer Behavior 3 0 5
YDİ102 Foreign Language II (English) 2 0 2
PZP201 Marketing Management 3 0 4
ATİ102 Principles of Atatürk and History of Turkish Revolution II 2 0 2
PRZ207 Retail Management and Logistics 3 0 4
PZP205 Sales Management 3 0 4
TDİ101 Turkish Language I 2 0 2
TDİ102 Turkish Language II 2 0 2
Elective PAZARLAMA 1.SINIF BAHAR DÖNEMİ() 7
BYP207 Customer Relationship Management 2 0 3
GSS104 Fine Arts 0 2 2
GNM102 General Accounting II 3 1 4
İST005 Statistics 2 1 4
Total ECTS: 32
Total ECTS(Year): 62
2nd Class

2024-2025 Fall Semester
Course Code Course Name Browse T A ECTS
PZP319 Electronic Marketing 3 0 4
PZP309 Global Marketing 3 0 5
PZP311 Marketing Communications 3 0 4
PZP302 Marketing Research 3 0 5
PZP313 Service Marketing 2 0 2
Elective PAZARLAMA 2.SINIF GÜZ DÖNEMİ() 7
UNİSEC-COMYO 007 Brand Management 2 0 3
PZP317 Brand Management 2 0 3
ÖMİ125 Professional English I 3 0 4
Elective(Over All University) You Can Take Courses TOTAL 3 ECTS from Elective(Over All University and From Other Department) 3
UNİSEC-COMYO 010 Arts(Çorlu M.Y.O.-Gel.El.San.) 2 0 3
UNİSEC-SHMYO 001 Basic Disaster Information(Sağlık Hizm. M.Y.O.-İlk ve Acil Yardım) 2 0 3
UNİSEC-SHMYO 005 Basic Health(Sağlık Hizm. M.Y.O.-Tıb.Lab.Tek.) 2 0 3
PZP317 Brand Management(Sosyal Bil. M.Y.O.-İşlt.Yön.) 2 0 3
PZP317 Brand Management(Sosyal Bil. M.Y.O.-İşlt.Yön.(İ.Ö.)) 2 0 3
UNİSEC-TBMYO 038 Brand Management and Marketing(Teknik Bil. M.Y.O.-Giy.Ürt.Tek.) 2 0 3
UNİSEC-MUMYO 011 Budget Theory and Policy(Muratlı M.Y.O.-Maliye) 2 0 3
UNİSEC-HMYO 001 Business Management and Manufacturing Control(Hayrabolu M.Y.O.-Makine) 2 0 3
UNİSEC-HMYO 005 Business Management I(Hayrabolu M.Y.O.-Oto.Tekn.) 2 0 3
UNİSEC-TBMYO 012 Calibration(Teknik Bil. M.Y.O.-Biy.Chz.Tek.) 2 0 3
UNİSEC-MUMYO 007 Contemporary Management Techniques(Muratlı M.Y.O.-İşl.Yön.) 2 0 3
UNİSEC-SHMYO 013 Development in Early Childhood(Sağlık Hizm. M.Y.O.-Ço.Gel.) 2 0 3
FOT107 Digital Photography(Saray M.Y.O.-Grf.Tas.) 1 1 3
EDV301 E-Government and Digital Transformation(Sosyal Bil. M.Y.O.-Bü.Yön.Yön.As.(İ.Ö.)) 2 0 3
EDV301 E-Government and Digital Transformation(Sosyal Bil. M.Y.O.-Bü.Yön.Yön.As) 2 0 3
UNİSEC-TBMYO 010 Electronic Circuit Design(Teknik Bil. M.Y.O.-Elektrik (İ.Ö.)) 2 0 3
UNİSEC-SHMYO 003 Entrepreneurship(Sağlık Hizm. M.Y.O.-Tıb.Dök.Sek.) 2 0 3
GRŞ103 Entrepreneurship I(Saray M.Y.O.-Dış Ticaret) 2 0 3
UNİSEC-HMYO 002 Entrepreneurship I(Hayrabolu M.Y.O.-Bü.Yön.Yön.As) 2 0 3
UNİSEC-COMYO 005 Entrepreneurship l(Çorlu M.Y.O.-İşl.Yön.) 2 0 3
UNİSEC-COMYO 003 Environmental Energy Systems(Çorlu M.Y.O.-) 2 0 3
ÇEV002 Environment Protection(Saray M.Y.O.-Tap.Kad.) 2 0 3
UNİSEC-TBMYO 034 Ergonomics(Teknik Bil. M.Y.O.-Mob.Dek.) 2 0 3
DTP307 E-Trade(Sosyal Bil. M.Y.O.-Dış Ticaret-A) 2 0 3
UNİSEC-MAMYO 001 Financial Literacy(Malkara M.Y.O.-İşl.Yön.) 2 0 3
FOY301 Financial Literacy(Sosyal Bil. M.Y.O.-Muh.Ver.Uyg(İ.Ö)) 2 0 3
FOY301 Financial Literacy(Sosyal Bil. M.Y.O.-Muh.Ver.Uyg) 2 0 3
UNİSEC-TBMYO 040 Finishing Factory Organization(Teknik Bil. M.Y.O.-Teks.Tekn.) 2 0 3
UNİSEC-HMYO 006 Foreign Trade and Exchange Management(Hayrabolu M.Y.O.-Bank.Sig.) 2 0 3
UNİSEC-TBMYO 004 Fundamentals of Web Design(Teknik Bil. M.Y.O.-Bilg.Pro.(İ.Ö.)) 2 0 3
TCÇ301 Gender Studies(Sosyal Bil. M.Y.O.-YerYön.) 2 0 3
UNİSEC-MAMYO 005 General Legal Information(Malkara M.Y.O.-İşl.Yön.) 2 0 3
GNİ002 General Management(Saray M.Y.O.-Muh.Ver.Uyg) 3 0 4
UNİSEC-SKMYO 001 General Tourism(Şarköy M.Y.O.-Aşçılık) 2 0 3
UNİSEC-SHMYO 007 Geriatric Diseases(Sağlık Hizm. M.Y.O.-Fizyoterapi) 2 0 3
LJP327 Green Management(Sosyal Bil. M.Y.O.-Lojistik) 2 0 3
LJP327 Green Management(Sosyal Bil. M.Y.O.-Lojistik (İ.Ö.)) 2 0 3
UNİSEC-TBMYO 032 Harvest Threshing Machines(Teknik Bil. M.Y.O.-Tar.Mak.) 2 0 3
UNİSEC-COMYO 009 History of Modern Art and Design(Çorlu M.Y.O.-Ends.Ür.Tas.) 2 0 3
UNİSEC-SKMYO 003 Human Resources Management(Şarköy M.Y.O.-Tur. ve Ot. İşl.) 2 0 3
UNİSEC-TBMYO 014 Industrial Robots(Teknik Bil. M.Y.O.-Kont.Ot.Tekn.) 2 0 3
UNİSEC-COMYO 013 Industry Toxins and Environmental Protection(Çorlu M.Y.O.-Der.Tek.) 2 0 3
UNİSEC-TBMYO 018 Introduction to Statistics(Teknik Bil. M.Y.O.-Elkt.Hbr.Tek.) 2 0 3
UNİSEC-MUMYO 009 Laboratory Safety and Hazardous Chemicals(Muratlı M.Y.O.-Kim.Tek.) 2 0 3
UNİSEC-COMYO 002 Law of Obligations(Çorlu M.Y.O.-Muh.Ver.Uyg) 2 0 3
YML301 Local Cuisine(Sosyal Bil. M.Y.O.-Tur. ve Ot. İşl.) 2 0 3
YML301 Local Cuisine(Sosyal Bil. M.Y.O.-Tur. ve Ot. İşl.(İ.Ö.)) 2 0 3
UNİSEC-TBMYO 028 Measurement and Control(Teknik Bil. M.Y.O.-Makine) 2 0 3
UNİSEC-COMYO 004 Measurement Technique(Çorlu M.Y.O.-Oto.Tekn.) 2 0 3
UNİSEC-TBMYO 036 Measurement Technique(Teknik Bil. M.Y.O.-Oto.Tekn.) 2 0 3
UNİSEC-TBMYO 030 Mechanism Technique(Teknik Bil. M.Y.O.-Mak.Res.Kons.) 2 0 3
UNİSEC-TBMYO 005 Minor Vegetable Cultivation in Greenhouses(Teknik Bil. M.Y.O.-Seracılık) 2 0 3
UNİSEC-TBMYO 022 Nutrition Principles(Teknik Bil. M.Y.O.-Gıd.Tekn.) 2 0 3
UNİSEC-COMYO 001 Nutrition Principles(Çorlu M.Y.O.-Gıd.Tekn.) 2 0 3
UNİSEC-COMYO 008 Occupational Safety and Worker Health(Çorlu M.Y.O.-El.Tekn.) 2 0 3
UNİSEC-MAMYO 002 Plasma Cutting Technology(Malkara M.Y.O.-Makine) 2 0 3
UNİSEC-COMYO 011 Quality Assurance and Standards(Çorlu M.Y.O.-Makine) 2 0 3
KGS213 Quality Assurance and Standards (USD)(Çorlu M.Y.O.-Makine) 2 0 3
UNİSEC-SHMYO 011 Research Methods and Techniques(Sağlık Hizm. M.Y.O.-Yaşlı Bakımı) 2 0 3
STŞ305 Sales Management(Saray M.Y.O.-İşl.Yön.) 3 0 4
UNİSEC-TBMYO 016 Scada Systems(Teknik Bil. M.Y.O.-Elkt.Tekn.) 2 0 3
UNİSEC-TBMYO 020 Sensors and Transducers(Teknik Bil. M.Y.O.-Mekatronik) 2 0 3
GRA209 Social Media Design(Saray M.Y.O.-Grf.Tas.) 1 1 3
UNİSEC-HMYO 004 Social media management(Hayrabolu M.Y.O.-Bilg.Yön.) 2 0 3
UNİSEC-COMYO 012 Textile Auxiliaries(Çorlu M.Y.O.-Teks.Tek.) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Gıd.Tekn.) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Tar.Mak.) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Mak.Res.Kons.) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Giy.Ürt.Tek.) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Elektrik (İ.Ö.)) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Elektrik) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Mekatronik) 2 0 3
ÜSD213 University Elective Course(Teknik Bil. M.Y.O.-Makine) 2 0 3
UNİSEC-TBMYO 026 Urbanization and Environmental Problems(Teknik Bil. M.Y.O.-İnş.Tekn.) 2 0 3
YYK301 Urbanization Readings(Sosyal Bil. M.Y.O.-Sos.Hiz.) 2 0 3
UNİSEC-MAMYO 004 Web Programming(Malkara M.Y.O.-Elektrik) 2 0 3
UNİSEC-MAMYO 004 Web Programming(Malkara M.Y.O.-Makine) 2 0 3
UNİSEC-MAMYO 004 Web Programming(Malkara M.Y.O.-Gıd.Tek.) 2 0 3
UNİSEC-MUMYO 013 Working economy(Muratlı M.Y.O.-Sos Gü.) 2 0 3
İSG107 Work safety(Çorlu M.Y.O.-El.Tekn.) 2 0 3
UNİSEC-MAMYO 003 Work safety(Malkara M.Y.O.-Elektrik) 2 0 3
YMİ301 Yacht and Marina Management(Sosyal Bil. M.Y.O.-Den.Lim.İşl.) 2 0 3
Total ECTS: 30

2024-2025 Spring Semester
Course Code Course Name Browse T A ECTS
MYOSTJ01 Internship 0 2 5
Elective PAZARLAMA 2.SINIF BAHAR DÖNEMİ() 25
PZP408 Advertising 3 0 4
PZP412 Current Topics in Marketing 3 0 3
GRŞ01 Entrepreneurship 2 0 3
ÖMİ126 Professional English II 3 0 4
PZP414 Public Relations 3 0 3
AYT006 Research Methods and Technics 0 2 4
PZP410 Sales Site Planning 2 1 4
MYOİU01 Workplace Application 3 0 15
MYOİE01 Workplace Training 2 0 10
Total ECTS: 30
Total ECTS(Year): 60

Matrix of Course - Program Outcomes

MTE006 Calculus
#
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311111111111
311111111111
PZP102 Economics
#
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145313113123
145313113123
145313113123
145313113123
145313113123
145313113123
145313113123
145313113123
145313113123
YDİ101 Foreign Language I (English)
#
211111111111
211111111111
211111111111
211111111111
211111111111
211111111111
PZİ004 Marketing Principles
#
111111111111111111111111111111444441111111111111111111111111
113111311111111111111111111111444441111111111111111111111111
111111311111111111111111111111444441111111111111111111111111
111111111131111111111111111111444441111111111111111111111111
111131111111111131111111111111444441111111111111111111111111
ATİ101 Principles of Atatürk and History of Turkish Revolution I
#
444444444444
444444444444
444444444444
444444444444
GSG104 Bilgi ve İletişim Teknikleri
#
211111111111
211111111111
211111111111
YBS101 Life Competences and Social Activities
#
111111111111
111113241321
111121111111
111111111111
111311111111
111111211111
111111111111
111111112115
111111111111
111111111111
PZP103 Marketing Legislation
#
245443333335
245443333335
245443333335
245443333335
245443333335
245443333335
245443333335
PZP319 Electronic Marketing
#
522113334325
522113334325
522113334325
522113334325
522113334325
522113334325
522113334325
522113334325
PZP309 Global Marketing
#
111114334532
111114334532
111114334532
111114334532
111114334532
111114334532
111114334532
111114334532
111114334532
PZP311 Marketing Communications
#
545545555555
545545555555
545545555555
PZP302 Marketing Research
#
513215333241
513215333241
PZP313 Service Marketing
#
133333133311
133333133311
133333133311
133333133311
UNİSEC-COMYO 007 Brand Management
#
542555555555
ÖMİ125 Professional English I
#
111111131111